KATIE NORTH : BUSINESS DEVELOPMENT MANAGER

Katie NorthName: Katie North

Age: 25

Job title: Business Development Manager at The DMA

Time in current role: 10 months

Katie is a Business Development Manager at The Direct Marketing Association.

How did you land your current job?

My previous role selling subscriptions helped but I went through a recruitment agency to get this job.

What are the key functions of your role?

I work in a business development team of three and our job is to bring in new business and handle the transition of accounts from prospects to members of the company. The Direct Marketing Association (DMA) is a not-for-profit organisation made up of members so maintaining and adding to our member list is crucial for the business.

Talk us through your typical day at work

The working day starts at 9am and from then until midday it’s prime calling time, which is about getting through to people, following up on queries and maintaining contact with potential new members. After lunch I spend time following up on emails, researching new prospects and attending meetings with new members. On a good week I will barely be in the office as there will be ongoing meetings and company events to attend.

How would your colleagues describe you in three words?

Loyal, determined and serious.

Your favourite part of the job?

The DMA is dedicated to best practice and to making sure that consumers have a say about the way their data is used. My favourite part of the job is playing a small part in trying to change this for the better.

…and the part you could do without?

There will always be companies that don’t want to change their practices because what they’re doing is too commercially advantageous for them. In this industry it’s often after hearing those comments that you understand that consumers and customers will continue to have their data misused, which isn’t nice to hear.

Plans for the future? 

I hope to be at the DMA for the long slog and eventually plan to start training and managing others.

Do you have any advice for others aspiring to break into your field?

Big up your achievements. If you believe that you have done something successful or daring, don’t just keep it to yourself. Get in front of people and tell them about it.

Sales is tough as you’re constantly battling targets so my advice is to give yourself a break once in a while and don’t let the pressures of the job impact your progress. LLY

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