Name: Alex Longmore
Job title: Fashion Stylist
Time in current role: 16 years+
Alex is a self-employed Fashion Stylist. Visit her website alexlongmore.co.uk and follow her on Twitter @
Why did you decide to start your business?
I was working at the Daily Mail for over six years and I thought it was time for a change as I wanted to broaden the scope of my work and travel more. I was lucky that I’d built up great contacts at the Mail that booked me straight away for freelance work.
What are the key functions of your role?
I always joke and say I’m the accountant to the cleaner! Being freelance and running your own company means you’re responsible for everything. It’s exceedingly rewarding but you never have a day off.
Talk us through your typical working day
It totally differs from day-to-day. Today I’ve been writing fashion tips to go to press for a huge brand that I’m working with. I’ve also been shopping for a private client and organising my diary for the rest of the week. Tomorrow I might be on a shoot and the day after filming I’ll be in front of the camera – which is something I love!
Your favourite part of the job?
- Meeting and working with the most incredible people.
- That no job is the same.
- That I get to work with clothes and accessories all day long.
- That I travel the world with my job.
- That I get to gabble away on camera.
I’m so thankful for every aspect of my job. It’s not a career, it’s a way of life which is the best thing a job can be.
…and the part you could do without?
The responsibility. And sometimes when I’m tired all I think I do is work.
How would your clients describe you in three words?
A crazy cat…no, I’m joking! You’d have to ask them but I would hope: responsible, creative and fun.
Plans for the future?
I’d like to write a book about my fashion tips and style ideas, and have my own TV show. I’m also turning my hobby into a working reality by holding a ceramics exhibition in Holland Park (London) this summer from 23rd July to 8th August.
Do you have any advice for other aspiring entrepreneurs?
Don’t give up, be tenacious and be nice to everybody because you never know where you will meet them again along the way. Remember that fashion isn’t brain surgery so don’t take it too seriously. LLY