Facebook launches #SheMeansBusiness campaign to support aspiring entrepreneurs

shemeansbusiness

Facebook has announced the launch of its She Means Business initiative with the aim of ‘celebrating women who have built and run businesses, and delivering resources to help those who might one day do so themselves’.

A study compiled by Development Economics and YouGov revealed that whilst one in 10 UK women want to start their own businesses there are several factors that will stop them from doing so. Why? See some examples below.

·         37% don’t feel that they’re ready to launch a business

·         25% lack confidence

·         24% don’t feel they have the right skills.

·         34% can’t afford it

Despite this, there was a sharp increase (70%) in the number of small business pages owned by women on Facebook from 2014 to 2015.

Nicola Mendelsohn, Facebook’s VP EMEA, said: “Based on what we’re seeing from the Facebook community, we believe we have an opportunity to help more women.

“Women make up half the population, they make effective business leaders and unbelievable entrepreneurs, so it’s shocking that more aren’t part of the UK’s small business community today.

We’re calling on the brilliant friends, amazing mums, determined wives, and grandmothers with an idea to realise their potential and help inspire others to do the same.”

The social media giant has teamed up with The Federation of Small Businesses’ ‘Women in Enterprise Task Force’ and The British Chambers of Commerce who will provide educational resources and support for aspiring business owners.

Sign up for webinars, watch starter kit vides and hear from successful women in business here. LLY

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