Name: Alisha Gabriel
Job title: Integrations Manager
Time in current role: 1 year and 3 months
Alisha is an Integrations Manager at Trustpilot.
How did you land your current job?
I was headhunted for this role via LinkedIn after demonstrating the relevant experience and skills, having previously worked in a similar role for an online company. My work experience includes more than five years of account management experience, two years of marketing experience and most recently a CIM (Chartered Institute of Marketing) qualification.
What are the key functions of your role?
The key function of my role is managing multiple projects at once. I look after a portfolio of clients that range from small to medium businesses all the way up to enterprises. It’s my job to ensure that all client accounts are maximised to the fullest. I do this by conducting weekly online webinars to ensure successful adoption of all services and products we provide. As well as providing 1-2-1 consulting on best practices for email optimisation and showing them how to get SEO benefits from showcasing their reviews on their websites.
Talk us through your typical day at work
When I get to the office in the morning I start off by checking my emails to see if there’s anything I need to follow up on or if there are any queries I need to resolve. After that I’ll check if there are any new accounts that have been assigned to me. If there are I’ll ensure these are set up, and will email each client to schedule a call. I’ll then make a start on my tasks which I set myself to ensure I manage my portfolio efficiently.
I usually break for lunch at 1pm for an hour – need to recharge my batteries ☺. In the afternoon I’ll answer any more queries that come in, I tend to get more queries in the afternoon just after lunch. Then I’ll attend a few meetings on product releases as well as technical updates. After the meetings I’ll run health reports on any accounts which are close to renewal and schedule offsite meetings to establish their KPIs for the next year.
How would your colleagues describe you in three words?
Articulate, great communicator, approachable
Your favourite part of the job?
I really like to see the end result, i.e. when my clients’ accounts are up and running and they have all their reviews integrated on site as well as the SEO value that comes from it. Knowing I was the one who helped them reached their goal gives me a great sense of accomplishment.
…and the part you could do without?
I really dislike when there are technical bugs (which can happen from time to time) which take a while to get resolved. As it’s not a very client-facing role, in some cases this can ruin working relationships.
Plans for the future?
I’d really like to move more towards UXD (User Experience Design) to really understand the interaction between the user and the product as well as accessibility.
Do you have any advice for others aspiring to break into your field?
Try to get as much work experience as you can to figure out where you want to go career-wise. In addition, don’t be afraid to be inquisitive, this is the only way you’re going to learn. Lastly, expand your network. Networking can be a little intimidating at first but it puts you at such an advantage if you’re able to do it well because it’s not only what you know, its who you know. LLY