Name: Tennile Cooper
Job title: Copywriter
Time in current role: 2 years
Tennile is a copywriter and the creator of She is Epic.
Why did you decide to start your business?
I was bored at my non-profit day job in 2013. That’s the honest answer and what I tell audiences now at speaking events. Writing never seemed like a viable option because, you know, the whole starving artist thing. I was barely getting by as a life coach but did much better as a Copywriter which I think had to do with my passion for writing. I knew there was something more out there for me other than unnecessary meetings and community budgets. And as selfish as that sounds, it’s become my selfless pursuit to help other business owners find their ‘more’ too.
What are the key functions of your role?
Can I say everything and not sound pretentious? The most important role is publishing the work I write, otherwise I don’t get to keep living this (unemployable) life and calling the shots. I don’t get to keep working with amazing business owners with incredible missions. I don’t get to be creative and that is my blood’s life force. It’s what creates the joy people seek from happiness. The only responsibility in my business that matters is being the reason why someone else didn’t give up.
Talk us through your typical working day
A day is not complete without a book. Especially from someone who I respect and has graciously shared their mistakes so we, God forbid, don’t make the same ones. I’m up at 7am and currently reading Mastery by Robert Greene. After that I take my 4-year-old to school, workout for 30 minutes, eat a hearty breakfast, then put my bum in the seat and write. I don’t do anything else before lunch but write to publish and promote the stuff I’ve already done. It makes no sense creating if no one gets to see your brilliance.
After indulging in some pre-recorded reality shows while I eat, I tackle client work and emails. My day usually ends around 5ish but the work is always swirling around in my head. No matter how hard I try, I can’t shut it off, but wine helps.
Your favourite part of the job?
This isn’t a fair question. There are more things I’d like to stop doing, like marketing, prospecting and networking – but I’ve learned to embrace these mundane systems and doing so has made me love the writing process even more because I see results from solid systems and processes. At the risk of sounding corny, I’ve fallen in love with the journey.
…and the part you could do without?
All of the above. Everyone pays their dues because the hustle is sold separately from the dream. Although I don’t have much of a plan these days I do have a message, and God only grants access to those on a mission.
How would your clients describe you in three words?
Direct client quotes: passionate, witty and honest.
Plans for the future?
The only plan set for me is to evolve. Right now I’m a writer, speaker, mother, foodie, tech nerd and bookworm. What that looks like 10 years from now is a wild card.
Do you have any advice for other aspiring freelancers?
Maybe, Dory had it right, “just keep swimming”.
Just keep growing.
Just keep going.
Roadblocks are not made to break you.
Setbacks aren’t there to shake you.
Challenges weren’t placed to stop you.
Just bloom, dahhling. LLY