Tory Burch urges women to #EmbraceAmbition unapologetically

embrace ambition

Have you seen the promotional clip for fashion designer Tory Burch’s #EmbraceAmbition campaign? Created to strip the stigma and negative connotations often associated with ambitious women, the star-studded ad features appearances from Kerry Washington, Laila Ali, Reese Witherspoon, Gayle King and Anna Wintour amongst others.

In an interview with Entrepreneur, Burch said: “I think when men are ambitious, it’s celebrated. When women are ambitious, it’s somehow negative and derogatory.

“It’s a cultural stereotype and harmful double standard that we need to change. Equal rights and equal pay for women should not be a favour, it should be a given. It’s about humanity, it’s about half the population. If we achieve that, it will help the economy and it will support communities. Women are a great investment.”

Take the pledge to #EmbraceAmbition here. LLY

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