Name: Eli Zheleva
Job title: Marketing Coach / Speaker
Time in current role: 4 months
Why did you decide to start your business?
I’ve been a marketer for 10 years and I’ve always been drawn to the stage. Five years ago I went to my first industry conference and whilst listening to the speakers, realised this was something I’d love to do. Last year I went to a few personal development seminars, one of them being Tony Robbins’ Unleash The Power Within, where I walked on burning coal – something I never thought I could do. After that I became more confident that I could run my own business successfully.
Over the years working in the corporate world I’d gotten frustrated seeing marketing, PR and web development agencies take advantage of the clients’ ignorance. I decided to become a marketing coach so that I could teach businesses how to assess the value they get from their agencies. I want to educate as many people as possible and have now developed a unique training programme that combines marketing skills and life coaching.
What are the key functions of your role?
To empower my clients with the knowledge, understanding and mindset to make the best of their resources. My training includes hands-on coaching as well as focussing on soft skills such as developing confidence; people, time and project management; and stress reduction. Essentially, what I do with my clients is find out what their objectives are and give them the knowledge and tools to meet them.
Talk us through your typical working day
The beauty of what I do is that almost every day is different, it depends on which client I work with and how far we are in the process. Sometimes I spend days gathering data and finding out where the client is at. Other times I can spend just as long working directly with clients, spending a few hours, or days on productivity. There’s no set schedule or pattern.
Your favourite part of the job?
When my clients start coming up with the answers to their own questions. This lets me know that what I’ve taught them is starting to rub off.
…and the part you could do without?
Admin. I’m a creative person and like it when new things are happening all the time. Admin can be a slow process but it can build or burn a company so doing it properly matters.
How would your clients describe you in three words?
Enthusiastic, driven, caring.
Plans for the future?
I want to set up a non-profit organisation (NPO). I’m not sure if it will be a charity or a foundation but I already know what the name will be so I need to get the paperwork sorted. However, as previously mentioned, admin is not my strong suit so I’m working on connecting with the right people that can make this happen for me. Through the NPO I’ll provide free training to those who are homeless and unemployed.
My training courses are unique in that they’re not just for marketers, they’re for everyone who has a goal, whether personal or professional, but doesn’t know how to achieve it.
Do you have any advice for other aspiring entrepreneurs?
“Whatever you focus on is what you get” – Tony Robbins.
When contemplating starting your own business, think about the vision, the end goal, the resources you have and how you can use them to your advantage. Of course to start with you might not have everything you need but the key is to not focus on what you’re lacking. Instead think about how to acquire the things you need or how you can meet the person who already has them. We live in a time where tons of knowledge is at our fingertips. Google can give you as much information as you need on the subject.
Whatever you do, always keep your outcome in mind and you’ll find a way to figure out the rest. LLY