Facebook launches ‘Women in Gaming’ campaign to “encourage more diversity in the games”


In an effort to diversify the gaming industry, Facebook has launched its Women in Gaming initiative. Those interested in learning more about women who work in gaming can listen to first-hand accounts from those who’ve carved out successful careers via the #SheTalksGames page. Research reports published about games and diversity are also available.

Facebook’s head of games marketing for the EMEA region, Aoife Brodigan, said of the campaign: “Today, the gaming industry doesn’t fully reflect the audiences it serves or the stories it tells. We’re hoping to encourage more diversity in the games industry by highlighting the stories behind people who work to create the games we play.”

Sheryl Sandberg, Facebook’s COO, said: “Women make up only 23% of the gaming workforce and women of colour are even less represented. In this industry women also face stereotypes and prejudices that hold them back, just like they do in every industry. And when they become the target of online threats it’s even harder to convince young women that this is an industry full of opportunity.

“We want to build a global community for you to tell your stories, your challenges, your hopes and your dreams.”


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