Libby Simon : Communications and Content Manager

Libby-SimonName: Libby Simon

Age: 35

Job title: Communications and Content Manager at Morpheus Games

Time in current role: One year

Libby is the Communications and Content Manager at startup gaming and entertainment company, Morpheus Games.

How did you land your current job?
I actually landed it the old-fashioned way : I saw a wanted ad and sent in my CV. It sounds so archaic but there was no LinkedIn connection or headhunter involved. I was on maternity leave looking for my next big professional challenge and saw a job description that spoke to me. I actually didn’t think I’d get a call back when I applied since I was lacking some of the key components they were looking for, but the hiring manager saw between the lines and liked my diverse background from journalism, academia and marketing – she took a chance on me.

What are the key functions of your role?
In the office, the running gag is that I’m the “person who writes the words,” but in fact, I am! I’m in charge of all written interfaces – whenever a client meets us, he or she will get a unified, holistic message and it’s my job to come up with the wording and tone of voice that will bring this message to life. We’re a start-up so we’re super hands-on. I write the brand websites, emails, landing pages, reviews, microcopy, scrips, blogs and pretty much anything else that’s needed in that realm. I also liaise with our PR firm and act as their POC (point of contact) at our company HQ.

Talk us through your typical day at work
I live in a different city to where the office is based so I’m an early bird. I come in before everyone else and have my morning tea and snack in silence. Then there’s about an hour before the office starts buzzing so I put on some music and start working on tasks that require more writing than editing. I like being alone when I write.

By 10am the office is full and my day consists of many strategy meetings, brainstorming sessions and hallway chats about future projects or issues we’re currently facing. I like to take my laptop to our cosy “living room” area and work from the comfy sofa. It’s nice to have a change of scenery and it helps me relax.

I’m a breakfast person so I rarely eat lunch but I make sure to take a break, especially when I’m busy writing tons of material. We have some pretty hilarious people in the office and I’m known as one of the clowns. I make it a habit to make my colleagues laugh every day. At 4pm we usually put on a song or two, just to take a little break. And yes, there’s usually dancing involved.

How would your colleagues describe you in three words?
Funny. Sharp. Dedicated.

Your favourite part of the job?
I love collaborating with people who are as passionate as I am about what they do. It’s no fun playing in the sandbox with the kid who’s just there because his mum made him come. I love brainstorming with colleagues and bouncing ideas off one another. It makes for a true collaborative environment and the end product is usually better because of it.

I also love seeing my words come to life and knowing they’ve made a difference. If an email I wrote has a fab open rate or a tremendous CTR (click-through rate), it doesn’t get any better than that. I also love blogging, it brings me back to my journalistic roots and truly challenges me to find that perfect balance between SEO (search engine optimisation) or conversion needs and really good storytelling.

…and the part you could do without?
I think when working at a start-up you know you’re going to be hands on, however, I’ve managed teams before so I really miss that.

Plans for the future?
I love what I do and since I’m currently a one-woman department I can’t wait to see where this position will take me. I want to be an integral part of my company’s growth and to eventually assemble a supreme content and communications team that I can recruit and train. Life is dynamic and you never know what’s going to happen next, especially with startups, but I have a lot of faith in our product and our team 
😊

Do you have any advice for others aspiring to break into your field?
The one tip I have for young professionals in my field is to know their own worth. If you’re a team player and a hard worker, that’s all you need. LLY

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