The 2020 Super Bowl is kicking off (no pun untended) on 2 February and in advance of the world-famous sporting event OLAY has released its all-women commercial in support of women in STEM.
On the biggest day in sports we’re committing to #MakeSpaceForWomen.
— OLAY (@OlaySkin) January 30, 2020
Starring Taraji P. Henson, Lilly Singh, Busy Philipps, Katie Couric and astronaut Nicole Stott, the ad is part of OLAY’s wider #MakeSpaceForWomen campaign and sees three of the five ladies sent on a mission to find out if there’s “enough space in space for women.” Turns out there is 😉
To coincide with the ad OLAY will be donating $1 to nonprofit organisation Girls Who Code for every tweet mentioning #MakeSpaceForWomen until $500,000 is raised.
It’s rare for a Super Bowl commercial to feature only female faces as, despite almost 45% of NFL fans being women, only 27% of Super Bowl ads in previous years have actually starred women.
Watch it below and share your thoughts in the comments: