Hair and skincare brand SheaMoisture has announced the introduction of its $1 million Community Commerce Fund which will be available to women of colour entrepreneurs and small minority-owned businesses. 

Unsung Business

The first $100,000 of funding will be awarded as part of the Unsung Business branch of the initiative. In order to be successful, applicants will need to prove that their small minority-owned business is actively working to support its community as it relates to the coronavirus pandemic. They’ll also need to outline how the money will be used to benefit others as well as support their business.

Applications open on 8 April.

Black Business Relief Fund

The Black Business Relief Fund will award up to $100,000 to each successful applicant. Run in partnership with WeBuyBlack, an online marketplace for black owned businesses, the aim is to lessen the negative impact that COVID-19 is having on black owned businesses by offering grants to some of WeBuyBlack’s top retailers. 

Applications open on 8 April and the deadline is 10 April.

Women of Colour E-Lab

Created to equip entrepreneurs with the tools needed to survive the economic downturn resulting from COVID-19, the Women of Colour E-Lab will provide access to educational resources as well as mentorship. It will also include social media live chats and the opportunity for participants to pitch their recovery plans with the possibility of them being funded.

Registration opens on 8 April.

More about the fund

The Community Commerce Fund sits under SheaMoisture’s Community Commerce business model which invests proceeds from every product purchased to benefit women globally through education, healthcare, safety and fair wages. 

Find out more and apply here. 

Posted by:Carly Lewis-Oduntan

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